Waterloo – Solingen, 10.05.2010

Kick & Rush – Belgium, a leading company in the promotional product and textile industry declared today it’s renaming to mcs promotion Srl. By doing this, Kick & Rush is sharing their new identity with the Germany based mcs promotion GmbH. Both companies take this step to consolidate their respective market approach and thereby follow the development this specific industry is facing today and in the future, thus staying individual legal entities.

“It does not take a lot of fantasy to foresee in what direction this industry will develop” says Ralf Dickopf, CEO of mcs promotion. “The industry has already started to undergo a consolidation process like other industries have experienced before. With more than 3000 companies in Germany and 3 Bio € in volume, the promotional product industry is a substantial and important, yet very fragmented industry.”