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A Helping Hand for Daily Chores
Compacon B.V. has developed another seemingly simple yet ingenious promotional solution! This time itandrsquo;s for the home and garden industry, and the item is called 'Pack-Bag'. Intended as a andldquo;Do It Yourselfandrdquo; solution, this product is specially designed to give end-users a much needed helping hand to keep their trash-bag open and stand upright while being filled up. A neat way to carry out chores with less hassle.
What are the applications? In 2011, one of the Netherlandandrsquo;s primary import and export wholesalers of outdoor, leisure, camping, garden and sports accessories wanted a retail item to be distributed in...
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Sweet Souvenirs
Iceland is proud of its trademark national buildings. By teaming up with the creative design company Faerid, Valfoss ehf, crafted an ingenious idea to promote tourism with a set of specially-shaped cookie cutters.
The set of cookie cutters come in four different shapes showcasing four trademark structures in Reykjavik: - the Parliament of Iceland - the Pearl (restaurant) - the Hallgrimskirkja (one of the most celebrated churches in Reykjavik), and - the Water Carrier (one of the most renowned sculpture pieces ever to come from Iceland).
Valfoss ehf successfully sold these creatively designed cookie cutters to souvenir shops in Iceland....
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Countdown to the Final
Samsung, the South Korean electronics giant, signed a major sponsorship deal for three seasons with the andOuml;sterreichischer Fussball-Bund (andOuml;FB) (the Austrian Football Association) for the main domestic soccer cup championship. The deal secured Samsung the naming rights of the championship, which is therefore known as the andldquo;andOuml;FB Samsung Cupandrdquo; and the companyandrsquo;s logo is inscribed on the trophies. This goes hand in hand with massive advertising presence throughout the cup matches.
For the first Samsung / OFB press-conference, Mitraco, IPPAGandrsquo;s member in Austria provided a very brilliant idea to Samsung: counting down the time until the cup final...
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Bosman character merchandise
Cheering up children with serious illnesses can be a difficult task but is nevertheless an important one.
Compacon B.V developed a unique character that was integrated in a wide range of merchandise products and POS material for Bosman Pharmaceuticals. The products were designed to bring joy to young children with diabetes. As a result, Bosman Pharmaceuticals succeeded in positioning their products (medicine and treatment materials for children with diabetes) in a friendly way:this concerned merchandise materials and also printed materials to accompany the treatment of young childrenandrsquo;s illness.
The products revolved around the new character, called Binck, the icon for...
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Rugby world cup 2011
andldquo;The Rugby World Cup is one of the most important sports events worldwide. Last year (2011), for the events hosted by Mauritius, Versopub developed a very significant campaign for the Phoenix Beer Group. On top of generating sales, Versopub designed the campaign to provide value to their client in a way that would be memorable to everyone involved.
Phoenix Beer Group organized multiple events in numerous pubs around Mauritius. During these events, a specially designed set of merchandise, developed and produced by Versopub, was distributed to supporters. The merchandise included polo shirts and rugby headguards, which were proudly worn...
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Door opening promotional campaign
andldquo;Quick thinkingandhellip;fast actionandhellip;great results!
When Goodyear took over Sava d.d., Sloveniaandrsquo;s largest tire maker, it became essential for them to convey to the latterandrsquo;s previous business partners that doors are still open for them. Based on the slogan, andldquo;All doors will be opened for you in 2012andrdquo;, Axis Mundi came up with the clever idea of customized car-tire-shaped doorstoppers designed with the most up-to-date Goodyear tire profile. The doorstoppers come in full printed packaging boxes with 3D door artwork all over them.
Despite the time allowance of just over a month from conception, Axis Mundi diligently delivered the end product...
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Reviving a classic
The simplest of ideas can often have surprising potential: you just have to reveal it. And trends come and go, but some classics never fail:
These promotional pin-wheels are the prime example: a well known and much loved classic, whose popularity has been overlooked. Using the latest techniques, pin-wheels now offer an unexpected and original printing surface: with designs on both sides of 4 to 8 wings as well as on the wand: making them an optimal and versatile communication vector. Our IPPAG partner MITRACO in Austria recently unearthed this advertising classic and have revamped it for a variety...
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Standing out in a crowd
Making an effective impact with a promotional give-away requires some creativity and originality:andnbsp;
These specially designed hooded backpacks are another great example of this IPPAG marketing difference:andnbsp;
why settle for a classic backpack when you could go for one that is sure to make its mark thanks to a well thought out and fun added feature?
It's all about the event, the target and the purpose: and how to stand out in a crowd...
These backpacks were exclusively designed by mcs Belgium for distribution by the National Lottery during the countries summer music festivals:andnbsp;
and a Belgian summer can quite often be a...
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Celebrating Diwali
As a relatively new player on the Indian market, Volkswagen were able to hit their target thanks to Gifting Ideas, IPPAG's member in India (www.giftingideas.com)
andnbsp;
Diwali or the 'festival of lights' is India's biggest festival and a traditional time to offer gifts: a perfect context for Volkswagen to impress and please potential clients.
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To mirror the image of their cars, Gifting Ideas helped to combine the co-existing modern and traditional values of the brand by creating a specially made gift set:
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Volkswagen branded gift items like key-chains, pens, card holders and desk items played the contemporary role, whilst great attention was...
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Safe and secure children's toys
Most buyers will know, when it comes to kids, finding fun ideas isn't the problem: making sure these fun ideas can be produced in the appropriate conditions, and with sufficient safety standards is...andnbsp;
Like for all multinational companies, the conformity of promotional products, especially those for kids, is of utmost importance to Nestlandeacute;.
And like all IPPAG members, Kickandamp;Rush in Belgium (www.kickrush.be), are specialised in designing and creating one of a kind promotional items, whilst complying with all relevant factory and product standards.andnbsp;
Thanks to IPPAG's sourcing network which relies on 45 years of experience in the Far East, Kickandamp;Rush were...
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