Currently we see three major developments in our industry:

1. Expansion of Product Portfolio:
Ten years ago, 90% of our merchandise portfolios were strictly promotional products: pens, caps, textiles etc. Today we manage for the majority of our clients the complete portfolio of marketing media, like POS materials and displays, brochures and other print material, flags and signs, ensuring a one-stop-shop experience for all promotional marketing actions.

2. Corporate Social Responsibility & Risk Management
Communication is getting faster and faster. Reaction times decrease and prices and timings drive quick decisions. The risk of this is obvious: A small, inexpensive promotional product that does not comply with rules and regulations, contains potential danger to the receiver and eventually harm a brands image.
Therefore it is not only a matter of what you buy, but also how you buy it. Our expertise of CSR conform supplier management and our partnership with a pool of audited manufacturers, guarantee our clients ease of mind when they perform their marketing activities - we protect your brand!

3. Managing Global Accounts:
Companies need a partner who is able to support their headquarter in designing and managing a merchandise collection that ensures a consistent brand visibility and guarantees a consolidated, cost-efficient production at the same time. Yet, to be effective and locally accepted, every central approach has to also account for regional wishes and cultural differences. Cultural understanding needs regional availability - together with our partners from IPPAG we support you in more than 25 countries.