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CASE STUDY: Studio Tannaz |
In close cooperation with the make up school Studio Tannaz and DuPont we developed a marketing and sales approach for a very special product: "The Indispensables" are a set of seven brushes born of the combination of Studio Tannaz know-how and DuPont™ Natrafil™ technology. Unveiled during the MakeUp fair trade in Paris in June 2010, Natrafil™ filaments aroused enthusiasm from the makeup artists.
The brushes are sold in a special web application: www.studiotannaz-shop.com
A YouTube video demonstrates the usage and the special benefits of the brushes. To increase the publicity of this innovative offer, several magazines published articles about the set. Facebook, as a famous discussion platform amongst make up artists, links to our website and further languages in addition to english and french are in preparation. |
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